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NBA Infinite BR Launch Campaign
NBA Infinite has newly launched in the Brazil region, aiming to rapidly increase IP awareness and reach,and convert target users through influencer promotion.
We identified and engaged sports niche influencers who are 100% aligned with the project, highlighting and showcasing the game's features to ignite the passion of basketball enthusiasts. This approach aims to spread within core user groups and quickly drive new user acquisition for the game.
The promotional content received an overwhelmingly positive response, with 99% positive user feedback. It sparked significant discussion around the game's core features and successfully helped the brand expand its footprint in the new region.