MLBB M5 World Championship KOL Campaign

The M5 is the fifth annual highest-level global esports event for "Mobile Legends: Bang Bang." This year, MLBB aims to explore innovative user-oriented marketing strategies and identify the best influencer applications to amplify UGC activities.

For this promotional campaign, BWM has matched five major types of influencers, integrating diverse nichecultures. By offering content with varying depth and creative content to casual viewers, regular usersand core players, the campaign ensures that everyone can understand, everyone will love, and everyonecould participate, creating a GAME-THEMES AMUSEMENT PARK beyond the client.

The campaign aimed for 10M+ exposures and achieved over 15M+ total exposures, with an average interaction rate of 10%. Among the 16 influencers, 8 reached over 1M+ views. Based on the comprehensive evaluation of daily data from influencer channels, the campaign had a 30% hit rate for viral content. Under the #MLBBM5 topic, the campaign garnered over 3M+ submissions, significantly surpassing the initial benchmark.